Dominic Ashley-Timms

Dominic Ashley-Timms is the founder and CEO of Notion, a multi-award-winning performance improvement specialist that works directly with Leaders and Managers to bring about permanent changes in leadership and management style.

As a graduate Ergonomist with an EMBA from IMD, and after years spent in Change Management consulting, Dominic now applies his passion for human-centred design to learning and behavior change.

Dominic’s career has given him deep insights into the levers of change that make the most difference, and his practical approach offers a pathway to rapid performance improvements.

Having built Notion into a performance improvement powerhouse, the company has delivered large-scale change programs with FTSE and Fortune 500 clients in sectors ranging from banking to chemical manufacturing, in the public and private sectors and on 5 continents.

He has helped clients improve commercial performance with programs that regularly generate many hundreds of x ROI while delivering sustainable changes in culture.

He’s the co-creator of the STAR® model and the multi-award-winning STAR® Manager program, the Author of the #1 best-seller The Answer is a Question and a contributing author to the best-seller ‘Creating Business Growth’.

Dominic is a recognised writer, keynote speaker and podcast guest. He is a frequent voice on management, leadership, and performance improvement, and is very comfortable commanding a large audience.

Dominic delivers sessions that provide transformational strategy, verifiable metrics, and actionable frameworks - not theory. He equips executive audiences with the necessary tools to drive both cultural change and commercial results.

A true thought leader, he challenges existing paradigms with his central thesis - that "accidental managers'' who solve problems must now evolve to become "intentional managers" who can enable the skills and talents of others - is a fundamental shift in how most leaders and managers operate today.