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As seen on BBC and Distinguished Favourite in the NYC Big Book Award 2023.

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“The Answer is a Question redefines the purpose of management for the 21st century.”

Matthew Syed, Author, Journalist & Broadcaster

"In todays busy work environment coaching can add great value. However it can be very time consuming if done in a formal manner and may be impractical for many managers who have other tasks and responsibilities beyond motivating staff. The model presented in this book provides a short approach to managing this based on a key question, Is this a coaching appropriate moment? Then using the questioning techniques, it allows a fast track option for coaching which is useable. . A great book and approach for busy managers."

P Butler

"I’m reading the book, I knew about it when I heard an Interview, I believe it was to Laura; I was tremendously impressed, once I heard the astonishing quotes “managers by accident”, “stop telling people what to do”, “the answer is a question”, among others. We can learn about what the authors call Operational Coaching, whose target is the manager itself instead of the coached. It makes you change our management style. It’s a powerful and breaking model that allows us to become better managers as we allow people growth and development. "

Ricardo Javier, Manager Claro Dominicana.

"The Answer is a Question is a superb piece of work. It covers every aspect of coaching in an east to read and east to digest way. It’s set out beautifully and it’s very easy to follow. I’d call it essential reading for leaders at all levels as the world gets used to a different set of goals and expectations from businesses and the individuals in them. Get a copy today."

Nick O'Donnell

"I have read many books on management, leadership and Personal Development. They have all been helpful, but this is the first that actually has proof that it works in practice. As such it feels so much more compelling and you can't wait to put it into action."

Peterthegreat

"As a manager, I wanted to ensure I was doing everything I could to support my team and drive the right results, as well as develop my own skills. I ordered this book (The Answer is a Question) after reading some of the reviews on Amazon and I can honestly say, the book has not disappointed. It is incredibly insightful and has provided me with some great advice into my habits and the way I look and handle things. I also loved the fact the STAR model has been separated into easy-to-follow steps which I am now applying, not just in my work life, but also outside of work too. I have found this book invaluable and would highly recommend."

M R Cooper

"The book is fabulous. Context and academic support given to show its credibility, but written in a format that is easy to read, digest and utilise. I have now bought 30 of these books and use them as a basis for discussion on how to delivery everyday coaching, everyday!"

Dean Lenton

"This is an excellent book, very relevant for today's leadership issues, teaching you how to coach employees and at the sane time, empowering them to contribute to the discussion with self-reflection."

Anonymous Amazon Customer

"Over 40 years in business and I have never read a leadership or management book. I bough this to help with a volunteer role and everything is a perfect match to what I need. Many will have encountered the content in one for m or another, but the layout and language make this easy to understand. Either for a professional role or as volunteer, this book will change how you engage with team members, superiors and subordinates for better results and relationships."

Rod Smith

"This book gave me so many "light-bulb" moments that it was like someone had turned a set of floodlights on! Learning about the STAR® model and being able to put it into practice so quickly is a game-changer. Simple changes to your behaviour as a manager, a leader, a parent, a friend, can have such wide-ranging impacts for you and others.

I've read quite a few business books, but they are usually all variations on a theme, repackaging things that you already really know, but just struggle to use consistently. This book is different; it teaches you something new. It changes how you think and how you act. When you start putting the STAR® model into use, you really will feel like you've discovered your missing superpower! It could transform your work and your life... I highly recommend any manager, aspiring manager or leader reads this."

Ruth Phillips